Fox Corporation has teamed up with the globally recognized media powerhouse Time to implement Fox’s Verify protocol, aimed at establishing secure content licensing and verification through blockchain technology.
In an official announcement, Fox Corporation disclosed its collaboration with Time to ensure the integrity of journalistic content and combat misinformation in media. Time becomes the inaugural external publishing partner for Fox’s Verify protocol, integrating blockchain-based verification into its journalistic practices.
Mark Howard, Time’s Chief Operating Officer, expressed pride in joining Fox’s Verify as a verified source of factual journalism, emphasizing the critical importance of reliable information dissemination in today’s environment.
Fox’s Verify protocol, initially launched on Polygon’s proof-of-stake (PoS) network earlier this year, employs cryptography to digitally sign and authenticate the origins of digital content. This initiative has successfully verified more than 300,000 pieces of content across Fox’s platforms, bridging artificial intelligence capabilities with media integrity.
The partnership with Time marks a significant milestone for Fox’s Verify protocol, highlighting its evolution and commitment to enhancing transparency and reliability in media content.
Melody Hildebrandt, Chief Technology Officer at Fox Corporation, emphasized the trustworthiness of both brands and their joint efforts to advance Verify, empowering consumers and content creators alike in an expanding ecosystem.
Fox plans to migrate its Verify protocol from Polygon’s PoS network to an independent zero-knowledge (ZK) blockchain, utilizing Polygon’s Chain Development Kit (CDK) facilitated by Gelato, a decentralized smart contract platform. This transition aims to fortify content verification mechanisms, ensuring heightened security and fostering an open-source environment.
The adoption of ZK technology is poised to facilitate exponential growth, enabling developers to innovate with verifiable authenticity in their projects.
Across various sectors, major companies are increasingly integrating blockchain technology into their operations. Microsoft, an early adopter, began accepting Bitcoin for Xbox transactions in partnership with Bitpay back in 2014, subsequently exploring blockchain’s potential across its business spectrum.
Automotive giant Ford and energy conglomerate Shell are also leveraging blockchain to optimize supply chain logistics and energy trading, respectively. Ford aims to enhance parts tracking for efficiency gains, while Shell explores blockchain’s potential to streamline operations and enhance transparency.
Sony, a multinational leader in entertainment and technology, is investing in blockchain for gaming and NFTs (non-fungible tokens), enhancing digital asset security and ownership.
While blockchain adoption offers substantial benefits, companies must navigate evolving regulatory landscapes surrounding cryptocurrencies, with regulatory frameworks varying globally.
As companies continue to innovate with blockchain technology, the landscape of digital trust and operational efficiency continues to evolve, setting new standards for industry integration and consumer empowerment.