Meta is aiming to revolutionize metaverse gaming through the utilization of generative artificial intelligence (AI) technology, as indicated by a recent job listing.
The company is looking to explore and prototype “entirely new types of gameplay” in the metaverse by integrating generative AI with virtual, augmented, and mixed-reality games. The goal is to create games that are non-deterministic, personalized, and capable of evolving with each playthrough, offering experiences that are currently unimaginable.
The successful candidate for the job will join Meta’s Reality Labs division, focusing on metaverse development, and will collaborate with company leadership. The position offers an annual salary of approximately $347,000, along with bonuses, equity, and benefits. While the primary focus will be on Horizon, Meta’s integrated game creation system within the metaverse, the role could expand to include other platforms beyond Meta, such as mobile and PC.
One of the key responsibilities of the role will involve developing tools that can accelerate content creation on Meta’s platforms. Meta is aware of the rapid evolution of the generative AI landscape, particularly in the context of content creation, and aims to lead the industry by investing significantly in this area.
This move by Meta comes at a time when the company has allocated billions of dollars to its metaverse division, despite reporting a $3.8 billion loss in the first quarter of this year. The adoption of metaverse technologies by businesses for virtual meetings, training sessions, and customer engagement is increasing, particularly in the post-pandemic era.
Additionally, the combination of blockchain and metaverse technologies is becoming a significant trend, as blockchain provides the infrastructure for secure transactions and digital ownership within the metaverse, enhancing the user experience and creating new economic opportunities.
Meanwhile, Meta has faced setbacks in its AI endeavors in Brazil, where the country’s national data protection watchdog has ruled that Meta is prohibited from using Brazilian users’ personal data to train its AI models. The National Data Protection Authority has ordered the immediate suspension of Meta’s new privacy policy, which involved the use of photos, audio, videos, and posts for AI training purposes. Noncompliance with the order could result in a daily fine of 50,000 Brazilian real (approximately $8,800).
In response to the ruling, Meta said that the decision would delay the introduction of AI benefits to the Brazilian population. Brazil is a significant market for Meta’s social media platform, Facebook, boasting 102 million active users, according to the regulator.