Tether Bolsters Crypto Payment Adoption in Eastern Europe by Investing in CityPay.io

Tether, the issuer of the USDT stablecoin, has announced its plans to expand its presence in Eastern Europe by investing in CityPay.io. CityPay.io is a platform that allows users to make cryptocurrency payments at various establishments, including Wendy’s and Radisson Hotels. With over 600 locations in Georgia, CityPay.io plans to introduce its own e-wallet and card solutions within two years and establish over 500,000 crypto payment points in the expansion regions. Paolo Ardoino, CEO of Tether, expressed excitement about the collaboration, highlighting that this investment builds upon Tether’s previous investment in CityPay.io in 2023. Tether has been actively expanding its presence in the digital asset space through strategic partnerships and platform launches. Recently, it partnered with digital asset infrastructure provider Fuze to advance education and awareness surrounding digital assets in Turkey and the Middle East. Tether’s launch on TON, the 11th blockchain to host Tether, also marks a significant milestone in expanding accessibility and utility for users worldwide. With the issuance of $60 million worth of USDT, Tether is committed to enhancing its ecosystem.