Zentry, previously known as GuildFi, has secured funding in a strategic round to advance the development of its Metagame Layer. The funding round included investments from Spartan Capital, Synergis, LongHash Ventures, and DWF Labs. Previously, Zentry received support from Animoca, Binance Labs, Coinbase Ventures, and Pantera Capital.
With this new funding, Zentry’s treasury now exceeds $150 million, including over 16,000 ETH. This positions the company to further develop the Metagame Layer for future web3 gaming and social experiences.
Zentry founder and CEO, Jarindr Thitadilaka, expressed enthusiasm about the new partnerships, stating, “As we build the Metagame Layer to unite all games and experiences into one vibrant Play Economy, adding the invaluable relationships from Spartan Capital, Synergis, and LongHash was a no-brainer.” Thitadilaka emphasized the importance of their expertise in gaming, virtual worlds, and decentralized technologies as they work towards their vision of integrating people’s online and real-life activities with web3’s economic incentive layers.
In April, GuildFi underwent a rebranding and became Zentry. Along with the rebrand, the company announced plans to build the Metagame Layer, aiming to unite three billion gamers into a single economy, regardless of the platform used. This layer will incorporate loyalty systems, gamer identities, and cross-world activities from various games and platforms.
Synergis Capital founder and Managing Partner, Jerry Shi, expressed confidence in Zentry’s potential, stating, “Gamification of everyday life will continue to be a dominant trend going forward, and we believe Zentry is well positioned to build a unique social layer that better connects the digital and physical worlds.” Shi also highlighted the potential for Zentry’s community platform to become the dominant distribution source for new games and entertainment as its network effects grow.
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