The TON Foundation has unveiled Adsgram, an innovative advertising platform tailored for Telegram mini-app creators to monetize their offerings. Launched on June 25th, Adsgram empowers developers to embed advertisements within their mini-apps and earn Toncoin (TON), thereby opening up fresh revenue streams within the TON ecosystem.
**Monetization on Telegram Takes a Leap with Adsgram**
Diverging from Telegram’s traditional ad platform that caters to channel owners, Adsgram zeroes in on mini-apps and bots. The platform serves as a bridge between developers and a robust advertising network, offering diverse ad formats such as 15-second video spots, static banners, and channel subscriptions.
Adsgram champions popular advertising payment models, including cost-per-thousand impressions (CPM), and equips developers with vital metrics like click-through rates, conversions, and fill rates to gauge performance.
By May 2024, Adsgram had already clocked approximately 8 million daily impressions. Early adopters like Gamee and Fonton Fantasy Football have been drawing in audiences from nations such as Nigeria, Bangladesh, and Germany.
The platform’s advertiser roster spans major exchanges, TON-centric games, and various services, with CPM rates ranging from 0.5 TON ($3.8) to 2 TON ($16), contingent on the audience demographics. Adsgram’s auspicious debut suggests it could be a key monetization avenue for developers within the Telegram milieu.
Vadim Sterlin, Adsgram’s co-founder and the mind behind the celebrated Telegram game Fantongamebot, highlighted the platform’s capacity to tackle monetization hurdles in Telegram’s GameFi domain. “Monetizing Fantongamebot, a leading game on Telegram, was a significant challenge,” he shared, underscoring the monetization obstacles that existed prior to Adsgram’s introduction.
**Security Concerns Rise as TON Grows**
The advent of Adsgram coincides with heightened security concerns in the TON ecosystem, particularly the uptick in phishing attacks threatening its decentralized applications and vast user base. Yu Xian, the founder of SlowMist, has spotlighted the surge in security breaches aimed at the TON blockchain, often exploiting weaknesses in message groups, airdrops, and bot forms to dupe users and pilfer TON wallets.
The anonymity afforded by Telegram’s new number system, though privacy-enhancing, has inadvertently left users, especially those lacking extra security layers like two-step verification, vulnerable to phishing schemes.
In response to these security challenges, Bitget and Foresight Ventures have initiated a $20 million TON Ecosystem Fund to bolster early-stage projects. This fund is designed to stimulate innovation and provide extensive support, including liquidity options on Bitget, to propel project growth.
This move aligns with TON’s burgeoning expansion, as it overtakes Ethereum in daily active addresses and sees its total value locked (TVL) soar to $600 million, buoyed by new ventures and assets like TON-based Tether (USDT). Amidst this growth phase, Toncoin, the native digital currency of TON, has soared to a record high of $8.17.
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