Arjun Bhuptani, co-founder of Everclear, discussed Web3 branding, clearing layers, chain abstraction, and roll-ups in an exclusive interview with Matt Zahab on the Cryptonews Podcast (Episode 348).
Formerly known as Connext for eight years, Everclear emerged from the need to streamline and clarify their brand identity amidst industry diversification. Bhuptani emphasized the challenge of maintaining brand coherence as Connext expanded into various roles within the ecosystem, leading to confusion among users.
“The Dirty Secret” addressed the fragmentation within the space and the critical role of chain abstraction in simplifying user interactions across different chains. Bhuptani envisioned a future where decentralized exchanges and lending markets resemble centralized counterparts, leveraging a unified solution scalable across all assets.
Everclear’s rebranding success highlighted their commitment to achieving truly permissionless liquidity across Web3. Bhuptani detailed their upcoming mainnet launch aimed at providing seamless liquidity installation on roll-ups, facilitating widespread bridge support.
Looking forward, Bhuptani predicted a significant rise in roll-ups adoption among major applications, advocating for decentralized sovereignty in managing liquidity. He underscored the potential of roll-ups to integrate seamlessly with existing infrastructures like Reddit, transforming operations without altering backend setups.
In addition to these insights, Bhuptani explored Connext’s strategic shift, the rationale behind ‘Everclear’ as their new identity, and the complexities of rebranding within the Web3 ecosystem. He also delved into user experience challenges and the necessity of efficient clearing layers to enhance cross-chain communication.
For further details, the full podcast episode is available [here](link).
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About Arjun Bhuptani:
Arjun Bhuptani co-founded Everclear, pioneering the first clearing layer for Web3. He is also a co-creator of Moloch DAO, facilitating fair and transparent resource coordination among individuals and institutions.