Verasity, a company specializing in ad-tech and the issuer of the $VRA token, has joined forces with Creo Engine, a rapidly growing web3 gaming platform. Their collaboration aims to enhance Creo Play, an extensive gaming library, by integrating VeraViews’ video player functionality and in-game rewards. Verasity CEO RJ Mark believes that this partnership is just the beginning of many more to come in the web3 gaming space, as it will help advance the adoption of the VeraViews video player in the blockchain industry.
Creo Engine is a web3 gaming ecosystem that aims to become the cornerstone of Asia’s digital entertainment industry, providing financial empowerment to its users. By leveraging blockchain technology, the platform ensures security and resilience, creating new opportunities for creators and users to earn rewards in the mobile gaming sector.
Creo Play, a specialized platform within Creo Engine, allows developers to integrate digital products and games seamlessly, creating a unified metaverse with genuine interoperability. This dynamic platform offers developers a streamlined experience and a robust infrastructure to deploy and integrate their games effortlessly.
As part of their collaboration, Verasity and Creo Engine will explore the integration of Rewarded Video technology and an independent video segment into the Creo Play App. This will provide users with access to tournaments, content, and replays. Currently, over thirty web3-based games are being developed on the Creo Engine.
Moreover, Creo Play will have the opportunity to generate additional income by utilizing contextual advertisements from VeraView’s ad server, which is integrated with major ad networks such as Google Ads, Amazon Ads, and Pubmatic. On the other hand, Verasity will promote its VeraViews video player environment to the wider web3 gaming community, enhancing the overall gaming experience on a global scale.
In addition to their current collaboration, Verasity and Creo Engine are also exploring the possibility of introducing Watch & Earn (rewarded video) functionality for Creo Play games and working together to implement a dedicated video environment for Creo Play game highlights.
This partnership is part of Verasity’s strategic focus on web3 gaming, following their recent achievements. In November 2023, the company launched VeraAds, a platform that applies VeraViews advertising functionalities directly to blockchain brands. They also burned 50% of their maximum token supply the previous month.
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