If you’re looking to share news about your cryptocurrency startup or NFT collection, a press release distribution service can be a powerful tool. However, there are right and wrong ways to share announcements. To effectively distribute your crypto press release, focus on newsworthy angles that reporters want to cover. Avoid being overly promotional and instead develop compelling news angles that allow journalists to evaluate your announcements on informational merit. Pull back the curtain and share the processes and decisions behind your innovation, and avoid exaggerating claims with chest-beating language. Quote third-party experts to lend credibility to your news, and don’t forget to follow up with targeted outreach to key journalists. By leading with transparency instead of hype, you increase your odds of coverage.
