European Commission Presses Big Tech on Risks of AI in Elections: Focus on Deepfakes, Misinformation
The European Commission has officially questioned big tech companies about their strategies to address the risks posed by generative Artificial Intelligence (AI) that could potentially mislead voters in elections. On March 14, the commission requested documentation and information from companies such as Facebook, Instagram, X (formerly Twitter), TikTok, Google Search, Bing, Snapchat, and YouTube, setting an April 3 deadline for their response.
In a formal request for information (RFI), the European Commission asked the companies to provide more details about the hazards associated with generative AI. This is because these big tech companies allow users to create and share content using this technology.
The EU is particularly concerned about the safeguards implemented to mitigate the risks of generative AI on election voters, as the spread of viral deepfakes and manipulation of automated services can influence voters’ perceptions. If errors, inconsistencies, or misrepresentations are found in the companies’ responses, the European Commission has the authority to impose penalties.
This inquiry follows the recent implementation of the Digital Services Act (DSA), which classifies certain platforms as Very Large Online Platforms (VLOPs). VLOPs are required to assess and manage systemic risks, in addition to complying with other guidelines outlined in the DSA.
In addition to election security, the European Commission is also investigating the impact of generative AI on various other areas of concern, such as gender-based violence, distribution of illicit content, defense of fundamental rights, minors, and mental health.
As the use of AI continues to grow across all sectors, the European Commission is actively studying its impact on voters. Recent studies have revealed the potential of AI to spread misinformation among voters. The EU is currently finalizing election security regulations, with a deadline set for March 27. The commission has been seeking feedback through public consultations on election security statutes.
The request for information from big tech companies is seen as a crucial step in the development of the EU’s election security policy. Once established, this policy will help address ongoing challenges in election security, including the spread of misinformation among voters.